Create like you mean it.

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The CG Creative Cycle

The CG Creative Cycle

 

Thoughtfully structured to be intuitive, empathetic, and focused on your most crucial goals.

 
 
 
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Stage 1

Define & Engineer

 
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Stage 2

Craft & Create

 
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Stage 3

Review & Renew

 

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Stage 1: Define & Engineer The Mission

We work closely with you and your team to understand what you’re trying to accomplish. We also want to know how important--and urgent--this is to you. Since the conversations almost always involve intimate details about your business, we happily provide a non-disclosure agreement before we dive in.

Finally, we translate your mission into a language that the creatives will understand.

 
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Stage 2: Craft & Create The Content

We take what we uncovered in Stage 1 and introduce it to talented video creators. They craft their vision for your content, and we make sure your mission is front and center. We bring the ideas back to you. Once we get your approval, then we lead the complex work of putting the production together with your video creators. The logistics, the setting, the equipment, the team, and an entire list of other details. We take care of it. Then it’s time to create!

 
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Stage 3: Review & Renew

By this point, the editors have brought your vision to life. We sit with you to critically review the final product, the process, and the overall mission. Then we ask, “What’s the next mission?”

The CG Creative Cycle creates something massively important to your work: momentum. Harness it. Leverage it. And continue to create like you mean it.